Who are you and what do you do?
In short, I help bring perspective to the pricing conversation. dashCMA is a modern pricing tool for the modern real estate agent. Simply put, dashCMA equips the agent with a modern pricing perspective that their competition isn’t showing helping them win more listings, win more accepted offers but more importantly, win their client’s trust.
I started my career as a “data storyteller” working as a Sports Stringer for the Los Angeles Daily News. My passion for bringing a narrative to analytics carried over to a successful 15+ year career in the Advertising industry. Working for several of the world’s leading advertising agencies, I developed analytical models for some of the most recognized brands, including Sony Electronics, Nissan, Universal and Lionsgate. This background helped immensely when I became a Real Estate Agent. I was frustrated with the market and comparable analysis tools available. I turned my frustration into action and created dashCMA, a modern, interactive take on the traditional 60+ page CMA presentation (continue reading here).