Press Kit | dashCMA


What is dashCMA: dashCMA is a modern pricing tool for the modern real estate agent. dashCMA allows the agent to support and illustrate their pricing strategy in minutes, not hours. With 1 search, dashCMA shows the perspective of 25+ searches from leading competitors. Simply put, dashCMA equips the agent with a modern pricing perspective that their competition isn’t showing helping them win more listings, win more accepted offers but more importantly, win their client’s trust.


"If you can’t explain it simply, you don’t understand it well enough – Albert Einstein

What was the "need" that inspired development:

As an agent myself, I was frustrated with the current pricing tools and CMA tools available. I was frustrated with the timely process of creating and updating them and even more frustrated with the process of presenting what felt like a behemoth of unstructured details in a 60+ page presentation. Instead of flipping from page 4 to 9 to 23 to 44 and losing my client’s attention along the way, I wanted to be able to focus on 1 page that encompassed the multiple perspectives needed for effective pricing. Understanding these pain points firsthand combined with my 15+ year experience building pricing models for Fortune 500 clients was the right balance and motivation needed to get started.

Monthly Milestones

MAR. 2020

HW Tech100 Winner

FEB. 2020

MLSListings Partnership

JAN. 2020

Added to Realty One Marketplace

DEC. 2019

#1 on Inman's "Top 10 Best Tech Products of 2019"

NOV. 2019

15% National Coverage

OCT. 2019

Added as a preferred partner to the SRAR Marketplace

SEPT. 2019

Expanded to BAREIS and SDMLS. Announced as a Finalist to compete in the CAR "What's Next - A Real Estate Tech Challenge"

AUG. 2019

Added as a preferred partner to the CRMLS Marketplace

JULY 2019

Pitched at Inman Connect on the “New Kids on the Block” Panel

JUNE 2019

Expanded to GLVAR and SFAR

MAY 2019

Announced as a Finalist for the "Inman Innovator of the Year” Award in the Technology Category

APR. 2019

Launched w/ CRMLS & All CARETS MLS partners

About Founder

Karen Abram started her career at age 13 as a “data storyteller” working at the Los Angeles Daily News as a sports stringer. Her passion for bringing a narrative to analytics carried over to a successful 15+ year career in the Advertising industry. Working for several of the world’s leading advertising agencies, she developed analytical models for some of the most recognized brands, including Sony Electronics, Nissan, Universal, and Lionsgate. This background helped immensely when she became a Real Estate Agent. She was frustrated with the market and comparable analysis tools available. Karen turned her frustration into action and created dashCMA, a modern, interactive take on the traditional 60+ page CMA presentation. When Karen is not simplifying data, she can be found in the sports stands with her husband, Mike, rooting for their son, Dylan, and daughter, Mia.