Press Kit | dashCMA


What is dashCMA: dashCMA is a modern pricing tool for the modern real estate agent. dashCMA allows the agent to support and illustrate their pricing strategy in minutes, not hours. With 1 search, dashCMA shows the perspective of 25+ searches from leading competitors. Simply put, dashCMA equips the agent with a modern pricing perspective that their competition isn’t showing helping them win more listings, win more accepted offers but more importantly, win their client’s trust.


"If you can’t explain it simply, you don’t understand it well enough – Albert Einstein

What was the "need" that inspired development:

As an agent myself, I was frustrated with the current pricing tools and CMA tools available. I was frustrated with the timely process of creating and updating them and even more frustrated with the process of presenting what felt like a behemoth of unstructured details in a 60+ page presentation. Instead of flipping from page 4 to 9 to 23 to 44 and losing my client’s attention along the way, I wanted to be able to focus on 1 page that encompassed the multiple perspectives needed for effective pricing. Understanding these pain points firsthand combined with my 15+ year experience building pricing models for Fortune 500 clients was the right balance and motivation needed to get started.

Monthly Milestones


Launched w/ CRMLS & All CARETS MLS partners


Announced as a Finalist for the "Inman Innovator of the Year” Award in the Technology Category


Expanded to GLVAR and SFAR


Pitched at Inman Connect on the “New Kids on the Block” Panel


Added as a preferred partner to the CRMLS Marketplace


Expanded to BAREIS and SDMLS. Announced as a Finalist to compete in the CAR "What's Next - A Real Estate Tech Challenge"


Added as a preferred partner to the SRAR Marketplace