While driving home from an office demo yesterday, I listened to the “How I built this” podcast interview with Slack and Flickr founder, Stewart Butterfield. In the interview, he talked about how too many brands don’t get to the point fast enough.  Too many brands forget why the customer came to their website.  He used […]

It’s time to name the product. This should be simple enough.  And yet, because it should be “simple enough” it’s rather quite complex. When you name a baby, a thousand scenarios run through your mind. You picture them at their first interview introducing themselves with this name, being pronounced ‘husband and wife” with this name, […]

Choosing orange for our branding was an intentional decision. In Western cultures, the color orange represents warmth and visibility. As a business, we have 2 key goals. One, to provide a tool that facilitates trust between agent and client from the start (warmth). Two, to allow agents to illustrate and explain their point of view […]

At 10,000 square feet, the nuances from home to home appear minimalized. Staring down at the redundant landscape made me wonder – Could sellers get more bang for their home by upgrading their neighbor’s instead of their own? Here’s the scenario. You own a home. You’re thinking of selling the home within the next year. […]

From the perspective of a start-up, Inman Connect ran the gamut of emotions ranging from intimidating to exhilarating. If I had to narrow it down to a single-word description, “surreal” seems appropriate. If you’ve ever wondered what Inman Connect is like from the perspective of a start-up, read along for a glimpse into a few […]

I can vaguely remember the details of most of my “firsts.” That first friend (Robyn), first teacher (Mrs…), first crush (Daniel, but I can’t remember for the life of me what he looked like), first date (he was blonde, had brown eyes, a right-titled smile, introduced me to the band Weezer but I now have […]

GeekEstateBlog – “Meet the Real Estate Tech Founder: Karen Abram from dashCMA” Published: 4.25.19 Read the full

• Published: 4.25.19

The “Pricing Perspective Scale” is one of our favorite parts of dashCMA. All the perspective you need in one sleek view. It deserves it’s own time in the limelight so we put together this handy dandy infograph that breaks down each part of the scale.

If someone told you they would sell you a brand new BMW for $10,000 your first response would naturally be, “What’s wrong with it?”  The response stems from the price not aligning within the realm of your expectation.

The same applies to pricing for all industries and the housing industry is no exception.

We are so excited to be going to Inman Connect!

You can find us in “Start-up Alley” – stop by and say “hi!” If you would like to have a meeting while there, please reach out to [email protected] for scheduling.